The Omni-Channel Battle Between Walmart & Amazon

On April 11th, 2014, Stan Zylowski, President & Co-Founder of Movista, and Ross Cully, Co-Founder & Sr. Partner at The Harvest Group, spoke with host Derek Ridenoure on “Saturday Morning Meeting” about top retail headlines, insights, trends and best practices.

“[The Internet] is a space that’s hard to own,” said Stan Zylowski regarding the omni-channel battle between Walmart and Amazon.

Market Watch reported that 9% of in-store Walmart customers shop at walmart.com while 53% shop at amazon.com. Also, 74% of walmart.com shoppers shop at amazon.com where as only 18% of amazon.com shoppers shop at walmart.com.

“What are [Walmart and Amazon customers] buying online? That’s what I’m interested to know,” continues Zylowski. “There’s really no logical way for Walmart to try to put [jewelry and big ticket] items on their shelves. Walmart needs to own the Walmart shopper, right? And that shopper may not be the Amazon shopper; it’s a different customer.”

Watch the full episode of “Saturday Morning Meeting” here.

Topics discussed:

  • The omni-channel battle between Walmart and Amazon
  • Consumer profile differences of Walmart and Amazon shoppers
  • Online retail reviews and price comparisons
  • Supplier affiliations with community charities
  • Top retail headlines:

  • Walmart teams up with MasterCard for branded credit card transactions
  • Amazon waives payment transaction fees for startups
  • Sam’s Club online site-to-store efforts
  • Walmart shoppers choosing amazon.com over walmart.com for online shopping needs
  • Online Walmart ad generated 5.3 million views in 1 month
  • Walmart to open 50 additional wholesale outlets in India in the next 4-5 years
  • ASDA’s plans to create 12,000 jobs in the UK

  • “Saturday Morning Meeting” covers Walmart, Sam’s Club and the consumer product companies that are represented on the racks and shelves throughout the country and around the world. It airs every Saturday on KNWA-NBC at 6:30pm.
    See more recordings of “Saturday Morning Meeting” here.